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In the competitive world of marketing, advertisers need to make smart decisions about where they put their money to get the best visibility. While each industry is different, all can agree that the ideal advertising medium will attract new and return customers, create a positive impression of the company, and do it all at the best price possible. Well, thanks to studies done by some of the best marketing researchers, we’ve got the statistics on promotional products and their amazing impact on cu …

A branding guide is a necessity when it comes to marketing your business effectively. It helps users connect with the brand by giving a consistent image, logo, color scheme, and font. On their own, each of these elements can be identified separately; however together they give power to your brand.In Your Brand is Your Business Part One, we discussed the editorial side of a style guide. Today, I will introduce the design portion of a branding guide.The Importance of Creating a Brand IdentityAs yo …

Your brand is your bread and butter. It’s what makes your company unique and different! Your brand is your business, so how do you organize the look and feel to share with others in your organization? Today, I’ll give you the inside scoop on branding your business and break down the inner workings of an effective style guide.Why is it important to have a style guide?A style guide, also called branding guidelines, describes different aspects of your brand including the look and feel, design, and …